![]() ![]() The service provides analytics and easy integration with multiple third-party tools. Mailmunch enables users to create a variety of pop-up email forms for their website. Nonprofits can use it to study past versions of their website and to monitor their progress in web design over time. The Internet Archive Wayback Machine is an online library of almost 500 billion screenshots of websites since 1996. Hotjar helps you better understand how users behave on your website site through heatmaps, recordings, and surveys. Tools like WordPress (website and blog content) and MailChimp (email marketing) are much easier to work with if users can make simple HTML edits. Knowing basic HTML is a must-have skill for digital marketers and fundraisers. This a free tool from Google that allows you to easily create UTMs to track your website performance, such as referral traffic from social media campaigns and conversions from online ads. Campaign URL Builder :: /ga4/campaign-url-builder ![]() It is important to note that you must upgrade to Google Analytics 4 by July 1, 2023. Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns.
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